- Performance-based Meta advertising · UK
We don’t send invoices until you’ve made the money.
We build and run the Meta ad system that adds £1,000,000+ to ambitious UK businesses. You keep 80% of everything we generate. We take 20%. If we don’t perform, you pay nothing.
£1M+
Added to ambitious UK businesses
80 / 20
You keep 80%. We take 20%.
£0
Owed if we generate nothing
12
Businesses a year. That’s the cap.
- Paid only on verified revenue
- No retainer
- No setup fee
- No “strategy deposit”
- You keep 80%
- Meta specialists
- UK businesses £500k–£10M
- Twelve clients a year
- Paid only on verified revenue
- No retainer
- No setup fee
- No “strategy deposit”
- You keep 80%
- Meta specialists
- UK businesses £500k–£10M
- Twelve clients a year
The usual retainer
£3k–£10k / month
- 01 / The problem
Most agencies charge you to learn on your account.
The standard model in digital marketing is broken. You pay £3k–£10k a month in retainer, you pay the ad spend, and you carry the risk. The agency gets paid whether the campaigns work or not. By the time you realise the creative was mediocre, the targeting was lazy and nobody senior ever touched your account, you’re £60k down the drain.
We built White Fox to invert that. We only take on clients we’re confident we can grow and we only get paid a percentage of the revenue we generate. If we don’t deliver, we lose. That’s not a gimmick. That’s how we force ourselves to be ruthlessly good at this.
- 02 / The strategy
One strategy. Built for UK businesses who are ready to do seven figures.
We don’t do SEO retainers, we don’t build brochureware, we don’t run “awareness” campaigns nobody can measure. We do one thing, and we do it at a level almost nobody else in the UK matches: we architect and operate the Meta ad engine that turns your product into predictable, compounding revenue.
01
Offer Architecture
Before a single pound is spent, we re-engineer how your offer is presented pricing, guarantee, bonuses, urgency, payment terms.
02
Creative Engine
We produce, script and iterate on ad creative at scale hooks, angles, UGC, founder-led content, static and motion.
03
Campaign Infrastructure
Purchase-optimised campaigns, clean tracking, proper attribution, and real testing frameworks.
04
Scale Economics
Once profitable acquisition is cracked, we scale while protecting CAC and compounding LTV.
- 03 / The maths
On a £1M campaign, you keep £800,000.
Here’s the maths, written plainly because we believe you should know exactly what you’re signing up for.
The deal
Per £1 generated
You keep
80p
We invoice
20p
Revenue generated
You keep (80%)
We invoice (20%)
The split, to scale
£250,000
£200,000
£50,000
£500,000
£400,000
£100,000
£1,000,000
£800,000
£200,000
£2,500,000
£2,000,000
£500,000
You pay your ad spend and only pay us on verified revenue.
The guarantee
If we generate £0, you owe us £0.
- 04 / Who we work with
We turn down more clients than we accept.
Our model only works when both sides are set up to win. We’re looking for a specific kind of business:
UK-based, revenue-generating (£500k–£10M)
Strong margins
Operationally ready
Honest attribution
Decision-maker involved
If that’s you, we’d like to talk.
If it isn’t, we’ll point you in the right direction.
- 05 / How it works
From first conversation to first pound generated.
Six steps. One invoice and only once the revenue is in your account.
Step 01
Revenue Audit
We analyse your funnel, ads, and offer.
Step 02
Engagement Agreement
Scope, baseline revenue, and performance terms agreed.
Step 03 · Weeks 1–3
Build Phase (Weeks 1–3)
Offer, creative, tracking, setup.
Step 04 · Weeks 3–6
Test Phase (Weeks 3–6)
Controlled spend, creative testing.
Step 05
Scale Phase
Profitable growth begins.
Step 06
Invoice
You pay only on verified revenue.
- 06 / FAQ
Frequently Asked Questions
Straight answers about the money, the measurement and the commitment.
Why is your percentage 20% and not lower?
Because we carry the risk.
If a campaign doesn’t perform, we’ve invested time, strategy, and creative production with no return. The 20% reflects that risk while still leaving you with the majority of the upside.
On a £1M campaign, you keep £800,000.
Do we pay the ad spend?
Yes. You pay Meta (Facebook & Instagram) or Google directly from your own account using your own card.
We never touch your ad spend. You have full visibility over every pound spent.
How do you measure what you’ve generated?
Before we start, we agree on a clear revenue baseline typically your average over the last six months.
We then track all incremental revenue generated above that baseline using proper attribution and verified sales data.
You see the numbers, you approve them, and only then do we invoice.
What’s the minimum commitment?
Ninety days.
Meta’s learning phase, creative testing, and scaling don’t work in short timeframes.
Anyone promising meaningful results in 30 days is either guessing or getting lucky.
Is this just Facebook ads?
Meta (Facebook and Instagram) is the core engine.
Where it makes sense, we extend the same creative and strategy into placements like Reels, Stories, and Messenger.
We focus on going deep on one platform not spreading effort thin across many.
What if we’ve already tried ads and they didn’t work?
Most of our best clients come to us after a poor agency experience.
The usual issues are weak offers, poor creative, and lack of senior strategy.
If there’s a strong business underneath, we can usually find the signal and scale it.
What happens if we want to stop working together?
After the initial 90-day period, either side can end the engagement with 30 days’ notice.
You keep everything your ad account, creative, data, and learnings.
We don’t lock clients in or hold assets hostage.
Why should we trust a £200k invoice?
Because by the time we invoice, the revenue is already in your account.
If we haven’t generated the result, the invoice reflects that including being zero.
- 07 / About us
We’re small on purpose.
White Fox Digital runs lean by design.
Performance-based work doesn’t scale through headcount it scales through focus, accountability, and people who know exactly what they’re doing.
We take on a limited number of clients at any one time so we can stay close to the work and maintain the standard required to operate on a performance model.
When you work with us, you’re not handed off to an account manager. You work directly with the people responsible for strategy, execution, and results.
Atif Shafqat
Founder
Meet the founder
Atif Shafqat is the founder of White Fox Digital, leading strategy and performance across all client engagements.
With a focus on revenue-first growth, he has managed and scaled paid acquisition campaigns across Meta and Google, working with businesses where performance is the only metric that matters.
His approach is built on precision aligning offer, creative, and targeting to drive measurable outcomes, not vanity metrics.
At White Fox Digital, Atif works directly with every client, ensuring that strategy, execution, and results remain tightly connected.
Twelve businesses a year. That’s the number.
We cap our client list so we can keep our promise. If you run a UK business doing £500k+ a year with room to grow, and you want a partner who only wins when you do we’d like to hear from you.